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Articles

Out-of-home thought leadership

We have collected articles and thought pieces here. Please feed back to us if you have found something particularly inspiring that you think we should link to.

Neil Sharman - 'How the outdoor ad industry measures itself' - a viewpoint of the 'Out and About, Under the Influence' insights work, 2015

Campaign magazine writes about the new metric that was created from the Route survey, 'Route's 'Mary Meeker' study reignites debate', 2015

Mungo Knott - 'Acting on Route' - three key ways in which we can use Route data, 2014

Mark Henson - 'How close can Route get to programmatic buying?' - ways in which Route is driving efficiency for clients, 2014

Bob Wootton - 'Bonfire of the JICs?' - a wide view of how media measurement works, and might progress, 2014

Nick Mawditt - 'How tracking-tech is tackling accountability in OOH', 2014

Sam Fellows, Chris Felton, Sarah Wotherspoon - 'Outdoor measurement: A route to better returns', 2014 [Warc subscription required]

James Whitmore - 'Solar Audits' - on the auditing of out-of-home media, 2013

Route blogs

Please click here to reach the archive of James Whitmore's articles on MediaTel, and here for the Huffington Post blog on travel behaviour.

Reach over a day

Reach over a day

Browse charts that show the changing reach for a typical day, in twelve environments View charts