We have analysed a random sample of 1000 frames in each environment, across the 15-minute segments in the day, to show audience numbers over a typical day.
We then compiled reach figures for each hourly period, and plotted these over a 24 hour day in the below charts.
Click here to download the charts in JPEG format, one for each environment that is measured by Route.
Please note that these charts reflect reach for All Adults. In using the data you may wish to target a more specific audience, and results may vary depending on the type of frame you choose.
You might also find different results when running similar schedules to these. This is because there is natural variation in audiences for out-of-home formats. It will depend on how you select frames; here, we have created an average for randomly selected sets.
Audience reach at different times of the day
Motorway service stations
Shopping centre exterior
Shopping centre interior
Tram and light rail