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Typical day reach charts

Overview

We have analysed a random sample of 1000 frames in each environment, across the 15-minute segments in the day, to show audience numbers over a typical day.

We then compiled reach figures for each hourly period, and plotted these over a 24 hour day in the below charts.

Click here to download the charts in JPEG format, one for each environment that is measured by Route.

Technical note

Please note that these charts reflect reach for All Adults. In using the data you may wish to target a more specific audience, and results may vary depending on the type of frame you choose.

You might also find different results when running similar schedules to these. This is because there is natural variation in audiences for out-of-home formats. It will depend on how you select frames; here, we have created an average for randomly selected sets.

Audience reach at different times of the day

Airport enclosed

Reach over a typical day - Airport

Bus

Reach over a typical day - Bus

Motorway service stations

Reach over a typical day - Motorway service station

Rail station

Reach over a typical day - Rail station

Roadside

Reach over a typical day - Roadside

Shopping centre exterior

Reach over a typical day - Shopping centre exterior

Shopping centre interior

Reach over a typical day - Shopping centre interior

Supermarket exterior

Reach over a typical day - Supermarket exterior

Train carriage

Reach over a typical day - Train carriage

Tram and light rail

Reach over a typical day - Tram and light rail

Tube carriage

Reach over a typical day - Tube carriage

Underground station

Reach over a typical day - Underground station

Population boundaries

Population boundaries

Learn about the ways in which boundaries have been redrawn for the 24 major conurbations Populations page