News and thought pieces from Route
This is where OOH excels, says Route's CEO
Route's Director of Research, Ruth Chalisey, shares her story of explaining OOH measurement...to her Dad and shares one of her biggest learnings so far: the difference between proximity and visibility when it comes to OOH measurement.
Mabel shares her thoughts, feelings and takeaways about her work experience week at Route.
Bumpin that bumpin that bumpin brat was everywhere in 2024. With the help of bold creative and marketing, Charli's campaign for her new album brat, combining OOH with social media, created a positive feedback loop that drove emotional connection, increased visibility, and drove online sharing.
Amid the digital cacophony, out-of-home advertising stands as an omnipresent force, weaving captivating narratives and driving engagement.
