News and thought pieces from Route
This is where OOH excels, says Route's CEO
Route's Director of Research, Ruth Chalisey, shares her story of explaining OOH measurement...to her Dad and shares one of her biggest learnings so far: the difference between proximity and visibility when it comes to OOH measurement.
Using isochrone maps and Route Q2 2025 data, this analysis uncovers the OOH opportunity around Oasis' UK tour with over 2,300 frames and 107 million weekly impacts within a 30-minute walk of the venues.
The artist behind a painting series displayed in Route’s office on his time in advertising, the creative process and the artists he’d love to meet
Ruth Chalisey joins as Director of Research with effect from May 2025
Euan Mackay has been appointed as Route's new Chief Executive, as he succeeds Denise Turner.
