News and thought pieces from Route
Analysing JCDecaux's use of mobile location data in their award-winning project.
Mabel shares her thoughts, feelings and takeaways about her work experience week at Route.
Denise Turner is to step down as CEO of Route in June, after almost three years in the role.
Route, the official source of out-of-home (OOH) audience data since 2013, has today announced that it has appointed Ipsos and Adwanted to collect, process and output audience data for Great Britain’s OOH medium.
Elizabeth Line OOH inventory is now on Route! We're now measuing 763 OOH frames across 9 Elizabeth Line stations in Central London. These frames collectively deliver about 60 million impacts per week.
Bumpin that bumpin that bumpin brat was everywhere in 2024. With the help of bold creative and marketing, Charli's campaign for her new album brat, combining OOH with social media, created a positive feedback loop that drove emotional connection, increased visibility, and drove online sharing.
