News and thought pieces from Route
Taylor Swift's return to London for her Eras tour presented a huge opportunity for advertisers to target her large and high-spending fanbase, with Swift-linked locations across the city offering prime OOH advertising potential.
Route's Marketing and Insight Manager, Eda Incekara, takes a closer look at the digital out-of-home (DOOH) inventory around the iconic SW19 Centre Court.
A spatial analysis of how advertisers can target football fans in stumbling distance of pubs
Route at the Inside Out of Home event hosted by ISBA at its Covent Garden offices on 20 March
As election spend is set to rise, new Route research can help political planners target marginal seats via a high-reach, trusted medium.
