Route Research Limited

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Additional Studies

On top of the 34,000-sample GPS survey, we have conducted a wide range of bespoke studies each of which has answered a specific gap in our knowledge.

Indoor environments

Flow studies in interior spaces – for rail, retail and airport. These tell us how people move around when they are not constrained by corridors and pavements. Techniques include observation, recall and task-based activities. 

Views from public transport

How often do people look out of the window of a bus or a train? What do they look at? 

Tube car OTS

What do people look at when they are in a tube train? 


How does the nature of illumination impact on the audience for an advertising site? Is there an advantage to rear-illumination or digital? What is the order of the difference? 

Re-contact studies for airport users

If you fly off on holiday or business, your GPS records are of little use to a GB audience study. We re-contact air travellers so that we can link them to our stay-at-home respondents.

Dynamic images

What do moving images do to hit rates? How much earlier do you see a moving ad than a static one? Eye-tracking work calibrates the effect of scrolling and digital motion on hit-rates. 


Reach over a day

Reach over a day

Browse charts that show the changing reach for a typical day, in twelve environments View charts