On top of the 34,000-sample GPS survey, we have conducted a wide range of bespoke studies each of which has answered a specific gap in our knowledge.
Flow studies in interior spaces – for rail, retail and airport. These tell us how people move around when they are not constrained by corridors and pavements. Techniques include observation, recall and task-based activities.
Views from public transport
How often do people look out of the window of a bus or a train? What do they look at?
Tube car OTS
What do people look at when they are in a tube train?
How does the nature of illumination impact on the audience for an advertising site? Is there an advantage to rear-illumination or digital? What is the order of the difference?
Re-contact studies for airport users
If you fly off on holiday or business, your GPS records are of little use to a GB audience study. We re-contact air travellers so that we can link them to our stay-at-home respondents.
What do moving images do to hit rates? How much earlier do you see a moving ad than a static one? Eye-tracking work calibrates the effect of scrolling and digital motion on hit-rates.