The media owners are responsible for the provision of accurate information about the location and nature of their signage. The process is managed and verified by the Outsmart utilising their Inventory Mapping System.
Details supplied include:
- GPS location
- Orientation to north
- Size (dimension)
- Type (static, scrolling, digital)
- Illumination (none, front, rear, digital)
- Distance from which the frame may be seen
The information is updated continuously and fed to Route on a quarterly basis in time for each publishing date.