We estimate traffic, for people sitting in a vehicle and for those on foot, past every one of the 127,500 roadside advertising panels in Great Britain.
Local authority and government vehicle counts for approximately 25,000 locations are put through a neural network programme to provide up to date traffic estimates for each road in the system. (A neural network is an “intelligent” computer programme that fills in the gaps in a data set based on an understanding of the characteristics of the observed data.) From this we obtain vehicle traffic numbers for every road in Great Britain.
Data for pedestrians is provided by PMRS. This is also fed into the neural network to provide a comprehensive set of pedestrian traffic estimates.
Both vehicle and pedestrian estimates are updated annually. This gives the gross audience that has an opportunity to see a panel (gross OTS).