Conurbation analysis
Weekly OOH impacts for 25 conurbations. Data: week in March 2026 · 10s:0s schedule · GB adults 15+
impacts-by-conurbation.jsonWeekly impacts — all conurbations
Conurbation data table
| Conurbation | Classic % | Digital % | Weekly impacts |
|---|---|---|---|
| Greater London | 63% | 37% | 8,189,778,358 |
| No conurbation | 59% | 41% | 1,630,196,302 |
| Greater Manchester | 47% | 53% | 829,645,113 |
| West Midlands | 45% | 55% | 811,614,150 |
| Greater Glasgow | 46% | 54% | 374,247,205 |
| West Yorkshire | 59% | 41% | 361,641,311 |
| Liverpool | 53% | 47% | 257,735,346 |
| Tyneside | 42% | 58% | 242,382,382 |
| Sheffield | 33% | 67% | 230,088,830 |
| Cardiff | 65% | 35% | 168,722,680 |
| Edinburgh | 55% | 45% | 151,949,449 |
| South Hampshire | 58% | 42% | 122,736,307 |
| Bristol | 43% | 57% | 113,318,344 |
| Nottingham | 37% | 63% | 99,124,187 |
| Brighton and Hove | 62% | 38% | 67,655,049 |
| Coventry | 75% | 25% | 65,760,292 |
| Reading | 47% | 53% | 61,848,123 |
| Leicester | 57% | 43% | 55,620,307 |
| Kingston upon Hull | 50% | 50% | 46,152,093 |
| Stoke-on-Trent | 62% | 38% | 43,675,811 |
| Teesside | 72% | 28% | 36,030,543 |
| Bournemouth/Poole | 65% | 35% | 34,655,480 |
| Swansea | 69% | 31% | 27,302,582 |
| Birkenhead | 69% | 31% | 25,126,893 |
| Southend On Sea | 69% | 31% | 24,756,115 |