[
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    "demographic": "All Adults",
    "reach": 53891802,
    "cover_pct": 96.94
  },
  {
    "demographic": "Main Shopper",
    "reach": 43200179,
    "cover_pct": 96.96
  },
  {
    "demographic": "ABC1",
    "reach": 30168434,
    "cover_pct": 97.74
  },
  {
    "demographic": "C2DE",
    "reach": 23723368,
    "cover_pct": 95.95
  },
  {
    "demographic": "All Adults 55+",
    "reach": 20512362,
    "cover_pct": 96.1
  },
  {
    "demographic": "All Adults 35-54",
    "reach": 16819348,
    "cover_pct": 97.65
  },
  {
    "demographic": "All Adults 15-34",
    "reach": 16560091,
    "cover_pct": 97.29
  },
  {
    "demographic": "Main Shopper with children",
    "reach": 12708070,
    "cover_pct": 97.52
  }
]