By Independent Marketing Sciences
OOH delivers a 12.8× return on every £1 spent by luxury brands
Download
By Talon & OnDevice
Real-world effectiveness data using mobiles and geo-triggering
Optix by JC Decaux
AI-powered comparative testing of OOH creative approaches
By Bauer, Global & JC Decaux
A unique collaboration showcasing the effect of OOH on localised search
Global:IQ by Global
Model using data on exposure, web traffic and geographic spend
By Talon, Nielsen & JC Decaux
Demonstrating how more granular Route data affects ROI
By Bauer Outdoor Media
A handy guide to de-mystify marketing mix modelling.
